Digital Marketing
Focusing on “individual customers (data),” Hitachi Solutions supports our customers’ digital marketing on four levels: customer loyalty, customer analysis, customer journey, and customer experience. Our services are used in many everyday situations, including railways, convenience stores, shopping malls, and one of the largest shared point systems in Japan.
Our Strengths
Customer Loyalty
By building long-term, positive relationships with customers and establishing customer loyalty, we can increase membership and mobilization, which in turn contributes to increased sales.
Customer Analysis
The efficiency and accuracy of marketing can be improved by having AI train on a company’s membership information to predict customer behavior and make recommendations.
Customer Journey
Integrating customer demographics, behavior, and purchase data allows for “One To One” marketing that delivers the most appropriate message to each individual customer.
Customer Experience
Customer services and digital contact points can be used to deliver better customer experiences and increase customer engagement.
Solution
Points-based CRM Integrated with Marketing
This is a solution that enables reciprocal customer transfers by centrally managing customer information and sharing points across various channels. Analysis of point history and purchase history data enables the development of products and sales promotion campaigns in line with customer preferences.
- Culture Convenience Club Co., Ltd.: Entertainment
- MI card Co. Ltd.: Financial services
- Aoki Inc.: Manufacturing and retailing
Integrated Management of Multiple Fan Sites
This is a CRM solution for customers who need “One ID” across multiple member services and to improve services for their members. By cultivating an understanding of customers who use multiple membership services and nurturing them into “fans,” it is possible to increase membership numbers, prevent abandonment, and improve average customer spend.
- Pony Canyon Inc.: Information and communications
Gateway Service for Use of Shared Points
This is a multipoint platform that allows connection to multiple shared point programs via a general-purpose interface. Integration with point management systems enables the introduction of proprietary points and currencies, as well as connectivity with various types of payments and points.
- FamilyMart Co., Ltd.: Retailing
Using AI Analysis to Establish Models for Developing High-quality Members
The scoring of paid memberships, event attendance, product purchases, etc. on an individual basis allows for effective marketing measures to be proposed. AI predicts purchases based on member attributes and behavioral data, recommends appropriate products tailored to each individual, and improves the Life Time Value of individual customers.
- Mitsui Fudosan Retail Management Co., Ltd.: Real estate