Smart app that evaluates environmental impact via ESG scores and encourages sustainable consumer choices selected as finalist for Germany's international design award “Green Product Award 2026”
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A new project born from Hitachi Solutions Startup Incubation Program in Silicon Valley advances toward practical implementation.
App Screen Image (Image partly AI-generated; product is fictional)
Hitachi Solutions, Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Hideji Morita / “Hitachi Solutions”) is pleased to announce that an application supporting consumer activities through ESG score evaluation has been selected as a finalist in the “Consumer Goods” category of the “Green Product Award 2026,” an international sustainability design award. The application was created through the “Hitachi Solutions Startup Incubation Program,” an initiative that supports employees in developing social solution ideas into entrepreneurial projects in Silicon Valley.
The “Green Product Award,” established in 2012 by the German Design Council, is a prestigious international award that evaluates products based on criteria such as design, innovation, and sustainability. In 2026, 150 finalists will be selected from over 1,000 submissions across 45 countries, and the best entries will be determined through voting by the general public and evaluation by a panel of judges .
The application selected as a finalist is a prototype that allows consumers to scan barcodes on their smartphones to visualize the environmental impact of products and services, along with their ESG score evaluation. It was developed through Hitachi Solutions' startup creation program launched in fiscal 2022 and was born following a proof-of-concept in Silicon Valley. As the application is currently in the prototype stage, we will proceed with verification toward future practical application.
Green Product Award Evaluation of Finalists
“The finalists of this year represent the international momentum in sustainability. Their contributions illustrate what becomes possible when creative thinking is paired with responsible action.”
— Nils Bader, Director Green Product Awards
Hitachi Solutions Startup Incubation Program
Launched in 2022, this program enables employees to form teams of two and challenge themselves to start businesses addressing social issues with their own ideas in Silicon Valley, the birthplace of world-leading companies. As globalization and digitalization continue to accelerate, the program aims to foster talent capable of addressing social issues from a broad perspective and rapidly turning ideas into business by leveraging the Silicon Valley ecosystem, while also creating services that meet the global standard. Since 2025, activities have been further energized through collaboration with Hitachi, Ltd. and the Hitachi Solutions Group.
About Hitachi Solutions
Hitachi Solutions drives digital transformation by providing various solutions using cutting-edge digital technology based on co-creation with customers. Our bases in Europe and North America, Southeast Asia, and India work together to address the challenges faced by society and enterprises on a global scale. We contribute to building a society where people can live safely, securely, and comfortably, and that can achieve sustainable growth. For more information, please visit the Hitachi Solutions website